STAT SERP tracking and analytics for enterprise SEO experts. the USA. Compare SEO Products See which Moz SEO solution best meets your business needs. Free local pickup. STAT. They only make you fill out the data once for each location. STAT SERP tracking and analytics for enterprise SEO experts. In a nutshell, Moz Local allows you to upload a spreadsheet of all of your locations, which we then standardize and distribute to all five major U. S. Best Shutters in Las Vegas, NV - Blackjack Blinds, Shutter Brothers, Excellent Blinds & Shutters, Shutters 4 Less, Day and Night Blinds, Sun Off Shutters of Las Vegas, Sunoff Blinds & Solar Screens, The King Of Shutters And Blinds, New Vista Window Fashions, Transitions Window Fashions & Shutters. "Dallas Heating & Air Services," "Plano Heating & Air Services") My question is whether I should also include specific locations within the service-specific pages if I'm already doing the location. ”. Moz Local Raise your local SEO visibility with complete local SEO management. Moz’s own Cyrus Shepard handed us a key when he recommended embracing topic clusters as one of the smartest SEO tactics for 2021. And if you want to learn more about best practices for listing and. To connect Facebook via the Directories tab, follow these steps: Access the Moz Local Dashboard via the drop-down menu on the top right. To surface results , search engines and digital platforms use AI and visual recognition technology to identify elements in the image and supply the user with relevant information. The industry's leading SEO toolbar – over 800,000 installs and climbing – MozBar gives you instant metrics while viewing any page or SERP. Name and address of the location you’re connecting. Without the sentiment, the business gives little reason to be chosen. Moz Links API Power your SEO with our index of over 44 trillion links. The score for this software has improved over the past month. The table comparing Moz Local and BrightLocal shows that both are strong local SEO tools. Find the best SEO opportunities for your business with insights powered by the industry’s most. 2022 is the year to take a very close look at how much of your winter inventory and strategy can be rejigged to focus on food, warmth, wellness, and deals. Keywords and relationships. As covered extensively in Chapter 4, reviews are absolutely essential to local business marketing. Moz Local Raise your local SEO visibility with complete local SEO management. 06%. Check out their location landing pages. Let’s take this list of “soccer jersey” keywords, for example: Keywords 1, 5, and 6 all specify a brand of jersey: Puma. We may also do an authorization charge when a new credit card is entered on your account to ensure the new card is valid. Moz Pro Your all-in-one suite of SEO essentials. ” - Local Search Association The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet. Enter your location in to the Check Presence tool. The SEO’s Local Search Cheat Sheet Location Data Checklist Before you begin marketing a client, brand, or business, be sure you have all of the following information: Eligible: Legitimate physical addresses Face-to-face contact with customers ATMs, video and food kiosks, express mail drop boxes Seasonal businesses with year- round signage Moz Pro Your all-in-one suite of SEO essentials. “Available near me” searches increased by 100% globally in 2020. Name your new listing and start adding all of your important business information. Sarah holds a. Crespo (joining their practice starting Sept. There’s plenty of opportunity for agencies and consultants to work with in-house marketers — especially those offering custom packages, niche expertise, and specializations in different verticals. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. But that means we're not linking to the medical center's home page -- and Google Places doesn't like that. And for those with more time to explore, below the stalls of the street level is a maze of brick-and-mortar stores like Golden Age Collectibles (the world. Your All-In-One Suite of SEO Tools. Pre-Owned. Finally, go to User-Agent and select “Googlebot (Smartphone). One third-party tool that we use is Enter your site, for example moz. 710 million people , making Europe the 3rd largest continent in terms of population right after Asia and Africa. Compare SEO ProductsMoz Pro Your all-in-one suite of SEO essentials. However, the practice should definitely assign a unique phone number to the second location, as Google wants the number you list to connect. ”Today we take a major step forward towards that goal with the beta release of Moz Local Search Insights, the foundation for. stradəjē/. In fact, citations and external location signals are the 3rd most important ranking factor according to the Moz local search ranking factors survey . your new home in Sufolk), but serves a greater area (i. If older locations appear in this list- go ahead and start a sync. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. , review stars for product ratings)Compare the best Moz Local alternatives in 2023. Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series. Compare SEO ProductsMoz was founded by Rand Fishkin and Gillian Muessig in 2004. Moz Local helps you easily create and manage your local business listings on Google, Facebook, and other. An SEO effort has been ongoing since September 2013 and traffic has dropped about 30% in the last month. Moz Pro is an all-around SEO Tool and its cost starts from $99 a month. How to determine which keywords from a list trigger local 3 pack results, is there an automated way to do this? Trying to discover which keywords from a larger list trigger the new 3 pack of local results. Moz Local by Moz 4. I don’t know about JavaScript. Local SEO. The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024. 3 and the mysterious one liner about link valuation captivated most of the SEO and Inbound world,. are ineligible as far as Google My Business listings go. 00. Manage your listings, automatically distribute location data & monitor reviews from a single dashboard. Your average star rating isn’t just a top local pack ranking factor, but it’s also a top conversion factor. Moz API Power your SEO with our index of over 44 trillion links. Donald is correct that virtual offices, P. You’ll get a quick glance at rankings, opportunities and highlights from your last Campaign update all in one place. Below are the mapped results for 9 local queries that we each searched in incognito browsers. If you have more than one location managed through Moz you can start sync from the Location Dashboard. Moz Local will submit your business to 7 sources; 4 data aggregators and 3 major local directories. Learn to make the right local search marketing moves for B2B in this Moz Blog post. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide. The State of Local SEO Industry Report 2020, Announced. I have a client that I am pushing citations through Moz Local for. I have read articles which say Google can read the dynamic content in JavaScript, as well as the geolocation plugin. This helps to prevent an interruption in your service. Moz Links API. It requires a lot of work to actually figure out how to solve the issues that Moz Local unearths. Browse MOZ's product catalog and select the items you want to include in the gift box. Moz Links API Power your SEO with our index of over 44 trillion links. When we launched Moz Local, I said at the time that one of the primary goals of our product team was to “help business owners and marketers trying to keep up with the frenetic pace of change in local search. Filtering keyword suggestions in Moz Pro. Find the best SEO opportunities for your business with insights powered by the industry’s most. Download MozBar. In other words, nearly one-fifth of the results on the two platforms didn’t match. 1. DavidLee last edited by . Moz Local. Keyword Research. 4) Video: the long and short of it. STAT SERP tracking and analytics for enterprise SEO experts. If you’re having trouble with Moz Local -related issues, the Moz Help Team will need as much of the following information as possible in order to assist: The email address associated with your Moz account (if it’s different from the email used to contact them) A detailed summary of the issue you’re reporting and where. Moz API Power your SEO with our. Bing. Start my free 30-day trial. BrightLocal Moz Local BrightLocal-vs-Moz Local Compare BrightLocal and Moz Local See this side-by-side comparison of BrightLocal vs. strat·e·gyˈ. 56% auto-generated an SGE display without. The trend line is, of course, an educated guess at best, and many events could change the adoption rate of HTTPS pages. 2% across all cities. In our report on the Impact of Local Business Reviews on Consumer Behavior, respondents cited the star rating as the most important component of reviews:Steps to Purchase a Moz Local Location. 1 Reply Last reply Reply Quote 1. Maps results was 18. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The Local business properties section of developers. All locations that are not brand new should be synced. Moz Links API Power your SEO with our index of over 44 trillion links. 34% returned a “generate” button to prompt to SGE display. When the sales office is ready to close, delete everything that is possible to delete in the Google Places account. This includes claiming a business listing to ensuring a local business appears in a local Google search. The user community is great and helpful. I have an issue regarding local rankings for multiple locations within the SAME city, and I'm hoping to start a productive discussion about the various options for helping a second location gain visibility in the local pack. Service Area Business (SAB) Most home services (plumbing, landscaping, housekeeping, etc. See more reviews for this business. It features local businesses of all kinds, including the infamous flying fish of the Pike Place Fish Market (featured in the opening credits of Real World: Seattle) and the first Starbucks. A link in the footer does not have the same value of a link in the body, check this article of Rand Fishkin about How Links in Headers, Footers, Content, and Navigation Can Impact SEO Links in footers often get devalued. The tool also offers an intuitive interface for the local rank tracking and review tracking Its integration with Facebook and other paltforms is truly seamless. The most effective location data management solution: distribution to the directories, sites, and apps that factor in most to local search results. A multi-location local business that I think is doing a good job with their Local SEO is REI. Easy and intuitive user interface makes ramping up painless. Re-optimizing your presence to compete for less-competitive terms, as described in relation to factor #3. Moz Local helps you easily manage your local business listings and reputation on Google, Facebook, and other sites to help consumers find and choose your business. Under the appropriate View, select Goals and then + New Goal. Preview your post in the panel on the right. Users were asked to perform a number of Google. Rather than dumping 24 maps on the page, here they are in a Slideshare that you can click through: Proximity is the New Top Local Search Ranking Factor from Darren Shaw. Your client is actually right that having city names in the business name can increase local rankings, but it's considered spam to do so and businesses that are ranking via this tactic are at risk of red flags being raised at Google if they notice it, if a. Moz offers three Moz Local plans: Moz Local Lite ($14/month), Moz Local Preferred ($20/month), and Moz Local Elite ($33/month). Update Via the Subscriptions Page. Multi-step phone trees and long hold times are truly wearing. Reach more customers with Moz Local! Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more. The thing is that all those SEO software use their own crawler, like Google. And this is where Moz Local comes in most handy. S. Find the left-most dropdown and choose “robots. Moz Local helps you easily create and manage your local business listings on Google, Facebook, and other sites to help consumers find and choose your business. Business information is then delivered via search results. I have verified that the zip is correct on both Google My Business and Facebook. Search engines use discrete methods to model the real world in search. g. Moz API Power your SEO with our index of over 44 trillion links. Moz Local Raise your local SEO visibility with complete local SEO management. See critical SEO metrics as you browse the web with. Get a sense of the shopping season ahead from these eight points: 1. When using Moz API V1. Taking maximum safety precautions, delivering at the curb or the front door, facilitating online purchasing, and experimenting with new ideas are all must-haves for 2021. Brand New. Moz Pro Your all-in-one suite of SEO essentials. 9. Moz Pro Your all-in-one suite of SEO essentials. You will always be working to build your domain authority, and the higher it is, the better your chances of ranking well for your most important terms. STAT SERP tracking and analytics for enterprise SEO experts. Videos are very hot in local right now, but the “short” part has been a cause of some recent puzzlement and parlaying. You'll also have access to local reporting tools like Visibility Index and profile completeness, so you know. txt”. Compare SEO ProductsMoz Link Explorer: Our most popular SEO tool, Link Explorer lets you accurately explore the backlink profile of any site. Free Shipping. We created 8. Get the best deals for accordion hurricane shutters at eBay. If you operate a business like these ones or are handling the Local SEO for clients who do, you need to know about this change because failure to get with the program on this could result in your listing dropping out of. You can get started with Moz Local for as little as $11 per month (billed annually). But this can also not be the full list. If not, you can select Subscriptions from the blue navigation bar. Take your search engine optimization to the next level with best-in-class link analysis, rank tracking, keyword difficulty scoring,. Deeper Dives: 30 Days of SEO - This is an on-demand instructor-led course that combines videos, tasks, and various resources to help you better understand how to implement your SEO strategy with the Moz Pro tools. Moz Local Raise your local SEO visibility with complete local SEO management. Moz DataHi there - Kristina from Moz's Help Team here . Moz Pro Your all-in-one suite of SEO essentials. With a direct connection between Victoria International Airport and downtown Victoria, the airport shuttle services of Victoria International are safe and reliable. What you are describing is a Service Area Business (SAB) if you are going to the homes of your clients or other remote locations to serve them. Moz API Power your SEO with our index of over 44 trillion links. For local SEO, accuracy matters. As content creators, how we organize words on a page greatly influences how search engines determine the on-page topics. Access and compare link metrics across pages while viewing any SERP. Full keyword analysis with Ranking Keywords. Local business listings are core business assets. Review monitoring to engage with customers the moment. Looking at the list of your locations, click on the one you want to deactivate to bring up its individual profile page. With this well-organized, engaging video course, you can learn at your own pace, take an exam, and earn a certificate and. Moz DataMoz Local cannot pick up or validate against a hidden address. The problem i have is that our physical location (ticket desk, check in area etc. Navigate to Mode > Spider, enter your website’s home page URL and click “Start. Moz API Power your SEO with our index of over 44 trillion links. Click on the Check Now button. You can manage multiple locations within the same dashboard and login, but each one will need to have its own subscription. Is Moz Local included with Moz Pro? No, Moz Local and Moz Pro are separate tools and. A URL consists of a protocol, domain name, and path (which includes the specific subfolder structure where a page is located) and has the following basic. The primary purpose of Moz Local is to positively affect your visibility on Google by enabling you to publish location data and maintain its consistency in bulk. Brand New. Pros and Cons. Moz local is really easy to use and manage the local citations for a proper NAP format. Within. Find new listing opportunities & audit existing location data to make the most out of your online presence. Moz Local Raise your local SEO visibility with complete local SEO management. Although all Moz community accounts have limited access to the free API with a valid credit card, paid API plans are separate from Moz Pro and Moz Local. I thought your moz local per location worked for single locations too. Moz Local Raise your local SEO visibility with complete local SEO management. Sometimes referred to as search-what-you-see, in the context of SEO, visual search is the act of querying a search engine with a photo rather than with text. Compare SEO ProductsMoz Local is a separate subscription that focuses on local SEO marketing. Click Connect within the Facebook box under Pending Actions. Moz Local currently scores 89/100 in the SEO & SEM category. Apple. So, if you have 2 physical locations, you are eligible for 2 GMB listings. $100. See the list of directories for US, Canada, or the UK. As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there. Link: Enter the link of the website to which your potential customers should be. Now, the location sites rank on the first page for their very competitive, location based searches. boxes, etc. Moz Academy Local SEO Certification: Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam. So if you've never paid any attention to Local SEO, it's time to start lifting, bro. Special local search marketing tips for the automotive industry can be found here and here. Moz recently released a service to help small businesses improve their visibility online, in local search results to be specific. Learn MoreThe best scenario is to create a landing page for each location - that way you can have a better shot at ranking for each market. g. We’re going to compare Bottger’s domain to Isleta and Sandia’s domains. Makes sure names, pictures, and other content are removed. With Moz Local, you can choose between two packages for local businesses. Moz API Power your SEO with our. Head to the Directories tab of your Moz Local location. Moz DataMoz Pro Your all-in-one suite of SEO essentials. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. I have a client who service a very wide area, from a major city to about 100 miles north of it, they only have one location but their business is never conducted inside the office. MiriamEllis Subject Expert Sep 29, 2016, 11:23 AM. and previously worked as an attorney before getting into the startup space. Moz Local meets this reality with active and continuous synching of location data so that you can grow your authority, visibility, and the public trust by managing your. S. Moz Local Raise your local SEO visibility with complete local SEO management. You should already know how to optimize a website, and if you don't, there are a ton of awesome. Pre-Owned. STAT SERP tracking and analytics for enterprise SEO experts. In today's digital world, business owners and local marketers must leverage online efforts to promote their business locations. review management, is only available on the Moz Local Preferred and Elite plans whereas review monitoring is available with the Lite plan and above. Consider the recipient's preferences, interests, and the occasion for which you're creating the gift box. Beginning June 12th, Moz Local customers will experience a fresh look and feel in the Moz Local interface, plus these added capabilities: New distribution partners to ensure your data is shared on the platforms that matter most in the evolving local search ecosystem. To get started, head to the Rankings section of your Campaign and scroll down to Rankings overview. This series consists of over 5 hours of video content, quizzes, and includes a final exam. Moz Local Raise your local SEO visibility with complete local SEO management. And the percentage remains the same with certain websites saying 100% incomplete that should be covered with Moz Local. Moz Links API Power your SEO with our index of over 44 trillion links. Your all-in-one suite of SEO essentials. From the location Directories tab, click on the Connect button from the Google Search panel. Enterprise Rank Tracking. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. Desktop Visibility. Moz API Power your SEO with our index of over 44 trillion links. 1 / 1; First post . Construction CPA + Location 1 Construction CPA + Location 2 Construction CPA + Location 3 Construction Accountant + Location 1 Construction Accountant + Location 2 etc. Moz Local helps consumers to find and choose your business. Moz Local Raise your local SEO visibility with complete local SEO management. I have verified that the zip is correct on both Google My Business and Facebook. Moz API Power your SEO with our index of over 44 trillion links. com says to: Define each local business location as a LocalBusiness type. These services help you rank better on Google over time in a big way. T-distribution scaling was applied to validate the estimates of overall searches across platforms. See why 10,000+ customers choose Moz Local for their location management needs. Local search results are those results. Select the keywords you’d like to track locally and click Add Locations. 6. Moz Local Raise your local SEO visibility with complete local SEO management. 3%) There are two types of carousels—local and knowledge graph—but only one on any give SERP. Optional Add-On: $4/mo. Use the most specific LocalBusiness sub-type possible; for example, Restaurant, DaySpa, HealthClub, and so on. STAT SERP tracking and analytics for enterprise SEO experts. Moz Links API Power your SEO with our index of over 44 trillion links. sablebunny (85) 0%. Moz DataMoz Local Raise your local SEO visibility with complete local SEO management. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 0 bids · Time. There’s even more that good local brands can do. of. Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. Exporting reports Use the new drop-down at the upper-right corner to download Moz Local reports in CSV format, so that you can access your historical listing data offline and use it to generate your own reports and visualizations. Check if there are any new accounts which are missing at least one location by filtering for locations without sync using the Sync Status drop-down. You can then label and filter segments of keywords based on market location. Moz API Power your SEO with our index of over 44 trillion links. While other search engines like Bing and Yahoo still have roles to play, their shares are tiny compared to Google’s — it’s estimated that Google processes 2 trillion searches per year globally. The subscription also. . 2) Inheriting the paid vs. And, with your authorized connection to Google and Facebook, updates you make to your business data on these two powerhouse platforms are immediate. One of the main differences is how dominant YP is in Canada as a citation source. Local SEO is the practice of increasing the search visibility of brick-and-mortar businesses — those with physical locations. 1. Taking maximum safety precautions, delivering at the curb or the front door, facilitating online purchasing, and experimenting with new ideas are all must-haves for 2021. Moz API Power your SEO with our index of over 44 trillion links. Transit Bus:. Examine the impact of maintaining consistent and accurate local listings on your local SEO strategy. fr, . When managing multiple locations with Moz Local, you can use Location Filters to quickly find specific locations to update and manage. The search engine’s algorithm gives local companies a higher priority in the results. Most importantly, a Google representative stated in 2018 that 46% of. Moz Local Raise your local SEO visibility with complete local SEO management. Ultimately, I'm trying to decide whether to create a whole different layout for my home page ONLY for mobile devices, and if virtually everyone. Even if you currently are using other services, we find Moz works well with most other services. STAT SERP tracking and analytics for enterprise SEO experts. Alongside the over 90% of multi-location enterprises that staff a full-time SEO, 47% also outsource at least part of their local SEO work. If you’re still having trouble connecting Google to your Moz Local location, please email help@moz. From the Connect Google Business Profile pop-up, click the Start button and sign in to the relevant Google account. If at any time you want to deactivate Moz Local’s data updates for a specific location, head to the Location tab. • Your market is made up of the physical locations of your customers when they search for your brand and its offerings. Moz Local Raise your local SEO visibility with complete local SEO management. Rob is VP of R&D at Moz. While Moz Pro is "the" product for SEO, Moz Local is just one of the options. Compare SEO Products See which Moz SEO solution best meets your business needs. Moz Local Raise your local SEO visibility with complete local SEO management. If you are cancelling your only Moz Local location, fill in the survey when prompted and click on the blue Cancel My Subscription button. This leads the two addresses of the main offices having multiple My Business pages at the same address competing against eachother since they are all are registered with similar names and specialties. Under the Insights tab in your Moz Pro Campaign you'll find actionable information on key areas of your Campaign. From the Dashboard tab, you’ll see an overview of the activity and health of your business location, including profile completeness, duplicates and metrics imported from Facebook and Google. 1:25. Moz Local Raise your local SEO visibility with complete local SEO management. If no email was received or if they are having trouble accepting the invite, please try the following: Ensure that emails from @moz. The basic data within your local business listing is a dominant driver of traffic and revenue. Moz also offers a separate piece of software called Moz Local, which aims to aid local businesses in improving their listings. Moz Local Raise your local SEO visibility with complete local SEO management. Kudos to Andy Simpson for demoing this budget hack for using animation effects to turn local business photos into short videos. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Moz Pro Your all-in-one suite of SEO essentials. The thin red line that runs across all the search engines is simple: sites with local hosting and a national top level domain (preferably with keyword in domain name) get favoured in SERPs. It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. Step 2: Create the listing and name your business profile. Search engines are fed information from numerous sources, including primary data aggregators. They also identify the file structure on the given website. STAT SERP tracking and analytics for enterprise SEO experts. Keyword Explorer Find traffic-driving keywords with our 1. STAT SERP tracking and analytics for enterprise SEO experts. Local business owners who know their companies can’t reach full potential without great local search marketing. txt. STAT SERP tracking and analytics for enterprise SEO experts. Radius. The first one is an independent tattoo artist, who operates inside a larger tattoo shop. This is then instantly voided. Review your Campaign Dashboard and keep a close eye on Mobile vs. Forming new cross-sales partnerships with fellow businesses. I'm writing two types of pages: Service-specific landing pages (e. In our local search ranking factors context, website elements that are strongly believed to impact rank include: Domain Authority - Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Their Moz Local stats all look good inside the dash board. I am looking to apply geo specific location names for each center regardless of local city terms. Moz Data Power your SEO strategy & AI models with. We recommend Moz Local to everyone. Use this endpoint to get a list of links to a target. Reputation Management. au. Name and address of the location you’re connecting. Moz Pro is an all-around SEO Tool and its cost starts from $99 a month. 1. Major U. Moz Local is a powerful tool that can help businesses improve their local SEO listings. Opens in a new window or tab. We are researching a solution for local rankings but have no ETA on when I will have more information about that. Start by thinking about what your potential customers might search for. Hello Moz Support, I've submitted to Moz Local 2-3 weeks ago - Bayou Tactical in my account. Moz Local makes it easy to optimize your business listing. The 43 Direct Network sites are listed below with direct distribution. New Listing Accordion hurricane shutters. I know that Moz shows searches "from" a certain location, but my understanding (which may be wrong!) is that the SERP on a mobile device is sometimes different from a desktop search. If Auto-sync is activated, changes will be submitted to the directory shortly. A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. Moz Pro Your all-in-one suite of SEO essentials. 1. We've been seeing reports from other customers with the tool, as well, and have updated our Health Page to reflect the known issues we're seeing with the tool at this time. Man in 18th century embroidered suit conducting Looking like Moz Mozilla (stylized as moz://a) sign and Firefox logo above not-for-profit Mozilla Foundation office entrance - San Francisco, California, USA - July 12, 2019The reason we created a microsite for each branch is that the searches for each branch are very specific to their location and we felt that having only a subfolder would take away from the relevancy of the site and it's location.